(Photo by Ellen von Unwerth in The Face, August 1993)
As is abundantly clear from this blog, I strive for balance in all things. Oh, what a wicked, wicked lie that is. Anyway, occasionally I feel the need for a rant-ette. A need to let it all out and accentuate the negative. To kindly share that which troubles me. And this week, I am troubled by the nagging feeling that the 1990s were, indeed, kind of...stupid.
There have been two things that set me off.
Firstly, I saw two teenagers on the train the other night who had a kind of clean, designer look that was a cross between Kurt Cobain and Beavis and Butthead. They spent a lot of time fiddling with their sincerely unmatted hair and their brand spanking new beanies. Bless 'em. Now, I know that I am quite out of touch with the Modern World, but I figured that there is some kind of 90s revival going on. Somewhere. But it made me wonder what there is to revive. The 90s, to me, was an unadulterated mess.
Secondly, I was flipping through some old Face magazines from my formative years. I tend to think that if I have dragged them around with me for this long, it would be a shame to throw them out now. But instead of inspiring misty-eyed fondness, they left me kind of cold. Even a little peeved. Perhaps because it was just a silly pretentious magazine to begin with. But there have been worse offenders in the silly and pretentious stakes. Perhaps it was because the death knell of The Face's 80s heyday was sounding by the time I got round to buying it. Perhaps it was because the magazines I perused were full of images like the one above. Full of heroin-chic, rich people slumming it, and so, so, so much smug "irony". How I hate the "I" word. Look at the picture: the pretty pseudo-junkie is wearing a glamorous gown and eating American-style ketchup in a low rent diner. She even has a 'hard core' tattoo. How very clever. All that fake street-cred. What a bunch of clever-clogs. Oh my giddy aunt. Yawn.
My Face magazines from the 90s seem to be full of three types of articles. Tediously defiant articles about drugs. Pointless interviews with supermodels spouting banalities about body image. And endless numbingly-dull and esoteric fussing about dance music and adidas trainers. Ugh.
I saw a woman from my 1990s art school days the other day. Her opening gambit was "Do you mind if I just spend some time bitching about Gen Y for a bit?" Naturally, I was delighted and responded with a hearty "Be my guest". And off we went for a good half an hour or so. When we Gen-Xers are not bitching about the Baby Boomers who took all of our jobs, we are bitching about the Generation Y kids who all live at home still and only worry about clothes and alcopops and frippery, who do not know what it is like to be poor and are heading for a fall etc etc. As reactionary as this all sounds, deep down, I think we come from a generation who are still pinching ourselves with surprise that:
a) we are still here, not having perished under a mushroom cloud
b) anyone ever took us seriously enough to give us proper jobs
c) some of us even have mortgages and marriages and babies and shit.
In other words, we will probably become to Gen Y what the Baby Boomers were to us - Lucky Devils who have had all the breaks. Although it did not feel that way at the time. We were too busy being grim and ironic and blaming everyone else for our real or imaginary woes.
[Usually, at this point I would say something balanced about how my own circumstances in the 90s jaundiced my view, how I was never at the centre of all the riotous ironic fun and may just be bitter because I spent my 90s listening to Joni Mitchell and Leonard Cohen, how a generation raised on Raymond Briggs' When the Wind Blows had a lot to be cynical about...but what fun would that be?]
I can understand fondness for the 60s, the 70s, even the 80s. There was a sense of boundary-pushing, even when vigorously exploring and reinterpreting the past. In the 90s, however, it was as though we finally buckled and were crushed by the maxim that there is nothing new under the sun. It may be true, but let us at least pretend it is not true. The one word that springs to mind when I think of the 90s is...
"ERSATZ".
So to all the kids who are planning that 90s revival: you should by now have learned that there was a catch phrase that was very popular at the time. Not Just do it. No, it was the other one:
JUST. SAY. NO.